Ouda Senethavy.

Oxygen is what keeps us alive.
The first part of a breath is an inhale.
To inhale is to take in information.
We are in a new decade.
We're being bombarded with all kinds of new information.
Climate change. Digitalization. Automation. Outdoor living. Urbanization.
It's like the wildfires in California and Australia we hear about.
Consumers are feeling burned out. They want simplicity.

"Where do you see yourself five years from now?"
Uncertainty.
Three years from now will be the turning point.
This is the second part of a breath...to exhale.
Consumers see themselves as blank canvases and will use their actions to express who they are.
Consumers, retailers, designers, marketers, you name it. We're not going to just think great ideas. We're going to make it happen.

How does this translate to fashion? Natural fabrics like cotton and linen won't just be budding ideas. They will be a way of life. Businesses can't just introduce new ideas. They must incorporate it into daily life.

This resonates with the spirit of time because with all that is going on in the world, there is a sense of radical optimism and those are the people who will make change. When the conservatives say, "Be realistic." The optimists will think, "Well then, I guess I have to make my dreams a reality." In five years, they will see success and live free floating. Dreamy. Unbound. Because they decided to exhale their ideas and dreams into the world in 2023.